Projects I worked on
From Push to Purpose: Rethinking Notifications
LA NACIÓN
About the project
We reimagined notifications for the La Nación Subscriber App as a product of their own — far beyond mere traffic drivers, they became a standalone, monetizable experience. By segmenting audiences by interests and industries, we delivered targeted, daily content that adds real value to subscribers while avoiding audience saturation.
.png)
Explainer Cards: Turning Complexity into Clarity
LA NACIÓN
​
About the Project
We created customizable explainer cards designed to be embedded across platforms — adaptable to daily topics or evergreen themes. Built to address recurring subjects like the dollar or judicial matters, these cards offer modular, reusable content pieces that simplify complex issues and deliver value to readers, anytime and anywhere.
How to Be Viral With Politicians
(Without Cute Dogs)
LA NACIÓN
Finalist & Honorable Mention – Online Journalism Awards 2022 (Excellence in Social Media Engagement). +info
About the Project
A video-driven election coverage designed to inform and engage audiences across all platforms. We created two formats: candidates reacting to viral moments and answering key political questions on topics like inflation, abortion, and marijuana. Filmed in a relaxed newsroom setting, the videos prioritized clarity, engagement, and shareability, aiming for maximum reach and virality.
.png)
​
About the Project
Inmersión Clarín is a storytelling experiment using a linear chatbot on Telegram. Through a five-day sequence of text messages, audio, video, maps, and photos, users follow five Clarín journalists as they investigate and process information in real-time. The experience begins the moment the user joins the bot. +info
Inmersión Clarín (chatbot)
GALLO MEDIA
"Manija mundial"
LA NACIÓN
An infinite scroll site launched to cover the World Cup in Qatar with only videos and data. Winner of “Best Sports Site” of Digital Media Americas Awards 2023. +info
About the Project
Designed to break traditional news formats, combining data with entertainment in a fast, mobile-first experience inspired by TikTok and scrolly-first UX. Featured 1,500+ posts with quotes, images, videos, and memes celebrating Argentina’s team.
How to Explain Inflation to an Audience (Without Boring Them)
LA NACIÓN
Winner of the Online Association Award for “Press Excellence in Social Media Engagement, Large Newsroom.” +info
About the Project
Inflation is a global issue, but in Argentina, it has been a constant. Traditional media reports inflation through numbers and statistics that many find confusing. Our mission is to change that. We break down inflation in Argentina—and worldwide—using clear, engaging language that anyone can understand.
Political Opinion Columns in 1 Minute
LA NACIÓN
​
About the Project
Inspired by long-format TV editorials—like Carlos Pagni’s 60-minute analyses—we created a concise, engaging, and authoritative one-minute format for social media. Each piece delivers a clear idea in a fast, digestible, and compelling way.
Inside the Presidency:
Stories from Casa Rosada
CASA ROSADA ARGENTINA
About the Project
Between 2017 and 2019, while working at Casa Rosada, I interviewed over 60 individuals to uncover untold stories surrounding Argentina’s presidency. These narratives were published on the official digital platforms, offering a unique behind-the-scenes look at the people around the country’s leaders.